• Work
  • About
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CHARLES PANTLAND

CREATIVE DIRECTOR / COPYWRITER

  • Work
  • About
  • Recognition

HUMMER EV x CALL OF DUTY

The GMC HUMMER EV Pickup is the world’s first all-electric supertruck. It revolutionized what a truck was capable of conquering. Everyone wanted to drive it, but Hummer EVs were in short supply, so to maintain and lift our share of voice, we created a special test drive event in one of the most challenging and unforgiving environments, a place where the world could truly experience what the Hummer EV is capable of.

HUMMER EV

A feature so inspiring it created a pilgrimage....The King of CrabWalk is here—the revolutionary all-electric GMC Hummer EV Pickup.

HUMMER EV SUV

Part two of our friendly crustacians enjoying various features of the Hummer EV SUV.

HANDY ANDY

With the cleaning power of Handy Andy, plus the germ-killing strength of bleach, Handy Andy Ultra Hygiene is a rule changer.

ROAD LODGE

Often one-star hotels get a bad rap for being basic – a bed, a shower and a room without a view. We decided to show how Road Lodge’s one star can make your stay more comfortable.

IOM

The biggest challenge for the 2010 FIFA World Cup in South Africa was human trafficking, a trade that relies on deceiving those trying to escape poverty - a lie that works up to 4 million times a year. But this deception can no longer work if people are informed. We set out to do exactly that.

MTV #letstalkcolour

On the 21st of Match 2016, the day declared as the International Day Against Racism, we decided to remove the colour from MTV’s broadcast for 24 hours, turning the channel into a platform to talk about colour.

TWINSAVER

FMCG, a tough category - especially when you’re asked to create a range campaign.

DSTV HALLOWEEN

In the age of streaming, traditional broadcasters need to build more meaningful relationships with their viewers than ever before. We set out to make DStv, Africa’s biggest broadcaster, the home of Halloween through bespoke experiences.

PEDIGREE

THE RHINO STAMP PROJECT

In 2013 the rhino poaching epidemic in South Africa reached an all-time high. With South African’s desensitized and local awareness campaigns falling on deaf ears, we decided to target the countries responsible for creating the demand for rhino horn. 

CITY LODGE HOTELS - ROAD LODGE

Often one-star hotels get a bad rap for being basic – a bed, a shower and a room without a view. We embraced it and in turn owned a great night’s sleep.

SAMSUNG

The official global launch film for the Samsung Galaxy Tab S7.

DStv Now

KFC

A fun campaign for the launch of KFC Man Meals.

RADIO

One of my favourite mediums.

SCHNAUZER CLAUS

My wife and I are huge animal lovers. We have been blessed with the most amazing Miniature Schnauzers in the entire universe. Collectively, we decided to help dogs that are less fortunate by publishing a fur-kid book with a portion of the proceeds going to those in need.

MUSIC

Composing music is one of my favourite getaways. 

The first piece, I composed for John Hunt’s second book launch (Creative Chairman of TBWA Worldwide) – no pressure. The second, is a piece I wrote for a Neotel ad (I was also the creative on the job).

Two of many.

HUMMER EV x CALL OF DUTY

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HUMMER EV

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HUMMER EV SUV

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HANDY ANDY

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ROAD LODGE

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IOM

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MTV #letstalkcolour

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TWINSAVER

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DSTV HALLOWEEN

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PEDIGREE

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THE RHINO STAMP PROJECT

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CITY LODGE HOTELS - ROAD LODGE

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SAMSUNG

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DStv Now

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KFC

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RADIO

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SCHNAUZER CLAUS

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MUSIC

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The Boy Who Could Keep a Swan in His Head by John Hunt

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